Alia · aliasenses.com

Shopify PDP rebuilt from scratch

A complete rebuild of the Shopify product page for a luxury DTC fragrance brand, rearchitecting the purchase journey so every element earns its place. Nine CRO improvements, seven custom sections, zero dead code.

PDP Architecture CRO Custom Liquid Mobile UX Shopify Dawn
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In progress · 2026
Luxury DTC · UK

Full retainer engagement: PDP, collection and homepage

A founding-client engagement covering the full Shopify storefront. Details to be announced.

Announced soon
Your brand · 2026
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We're selective. The next case study could be yours.

We take on a small number of brands at a time. If your Shopify store isn't converting the way it should, a free audit will show you exactly where and why.

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About Northbound

You don't need to explain your Shopify store to us.

We've been on the brand side, responsible for ecommerce revenue, store performance and the day-to-day reality of running Shopify stores properly.

At De Beers, Samsung and Swarovski, we worked inside businesses where conversion, merchandising, operations and growth all mattered. We know what it costs when a Shopify store is under-managed.

Brand-side experience from
De Beers Group Samsung Swarovski Condé Nast Links of London Kurt Geiger
Why it matters
01

Brand-side ecommerce experience

We have worked inside brands, accountable for store performance, revenue and the commercial impact of every change made.

02

Senior Shopify expertise

No junior handoffs or ticket queues. You work directly with an experienced Shopify and ecommerce operator on every engagement.

03

Built for partnerships

Continuous Shopify store optimisation and practical execution built for retainers, not one-off projects. We bring ideas, you bring the brand.

10+ Years in ecommerce
6 Premium brands
Shopify Focused platform

Your product is worth a page that converts

We work with luxury and premium DTC brands on Shopify. A free audit will show you exactly what your store is missing, and what fixing it is worth. Senior led, no account managers.

Book a free Shopify audit Back to Northbound Commerce

No obligation · Response within 1 business day